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204 Tryon Road Rutherfordton, NC 28139
Phone: (800) 968-3676

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Every Door Direct Mail®

Reach new customers for mere cents per piece!

Grow your business and increase revenue at a fraction of the cost...without a mailing list.

What is EDDM®?

Every Door Direct Mail® is a new way to think about marketing your business to every door in the neighborhood without the need for specific addresses or names. The United States Postal Service's EDDM® program allows you to have your postcards delivered to individual neighborhoods, using carrier routes. You identify the carrier routes and control the drop date and the USPS delivers directly to every door on the route. You save the cost of purchasing a mailing list, and there's no permit required, which puts more money back into your campaign's pocket. 

What are the Benefits of EDDM®?

  • No mailing lists needed for EDDM®
  • Use the simplified address system from the USPS and you'll never have the expense of a mailing list.
  • Saturate entire zip codes or carrier routes.
  • Reduced postage rates for non-profit organizations
  • No postage permits needed for EDDM® when using Liberty Press.
  • Before EDDM®, large mailing required a postage permit which could be as costly as $450. Now, that fee is waived for EDDM® customers.
  • Better response rates with larger formats
  • Stand out from the competition with a piece that can't be ignored.
  • Find new customers, build more traffic, and increase revenue.

EDDM® is perfect for the following types of businesses:

70% off direct mail postage makes EDDM® a viable solution for a business of any size
  • Churches
  • Retail
  • Restaurants
  • Auto dealerships
  • Business services
  • Medical professionals
  • Local health clinics and hospitals
  • Dry cleaners
  • Contractors and home services
  • Attorneys
  • Realtors
  • Local arts and community organizers
  • Political Campaigns

EDDM® is perfect for the following types of businesses:

70% off direct mail postage makes EDDM® a viable solution for a business of any size
  • Retail
  • Restaurants
  • Auto dealerships
  • Business services
  • Medical professionals
  • Local health clinics and hospitals
  • Dry cleaners
  • Contractors and home services
  • Attorneys
  • Realtors
  • Local arts and community organizers
  • Political Campaigns

Monthly New Mover Mailing Program

Target people that have just moved to your area. You select the radius and monthly cap and our team will take care of the mailing list, graphic design, printing, and we mail the postcards out every month. Prices includes graphic design, printing, mailing list, and postage. No extra costs or hidden fees. No long term contracts. 

  • You choose the area you want to target
  • We acquire the New Mover mailing list
  • We design, print & mail prospects monthly
  • You pay weekly or monthly
  • No minimums & no cancellation fees
  • Free custom design and stock photography
  • Full color, double sided print on thick 100# gloss card
People that are moving to a new area are ideal customers to target. This is typically a time in their life when they are spending money to help make the transition easier. This makes New Mover Postcards the perfect marketing tool for local restaurants, general contractors, phone service providers, landscapers, and other home and personal service providers. Banks and lending institutions often use New Mover Postcards to target first time home buyers with refinancing offers.

Staggered Mailings and Multi-piece Mailers

Staggered Mailings

Staggered mailings are a great way to control your marketing budget and lead generation. With a staggered mailing at PFL, you can print all of your pieces at once and we'll store them without charge until you are ready to mail. This allows you to take advantage of high quantity discounts for the printing without having to pay all of the mailing costs at the same time. Our Customer Advocates can help you decide what frequency and quantities will work best for your campaign.

Multi-piece Mailers

 Liberty Press can fold, collate, tip and insert almost anything your marketing team can imagine. We can print different pieces, sizes and stocks and collate them all together to create a high impact self-mailer or 3-dimensional mailer. With digital Printing capabilities, variable data can easily be incorporated as well. This adds an element of personalization which has been proven to increase the effectiveness of direct mail campaigns.

Have questions about a mailing project?
Give our helpful experts a call at 800-­968.3676

Planning Ahead

There are three components that contribute to the overall cost of doing a mailing:

1.    The printing of the mail piece
2.    The processing – attaching your variable data (your mailing list) to the printed piece
3.    The postage

Each of the three components has a bearing on the others. Of the three components, postage will have the biggest impact on the final cost. If you have a lot of information to convey on your mailer and you select too small of a card mailer, you may not have enough room on your card to receive automation rates. You will save money on the printing by selecting a small card, however you have increased the cost of your postage. You could have printed and mailed a larger card for the same amount or sometimes less. You need to begin with the end in mind and have a basic understanding of postal regulations before you start.

Getting Started

The first thing you need to do is decide if you want to do a Card Mailer or a Self Mailer. Once you have made your decision we have provided a worksheet that you can download to use an aid to guide you through the process.
All of the mailing information on this page is provided as courtesy for our customers. While it is reliable, it is not always guaranteed – it is your responsibility to verify postal regulations with the United States Post Office and/or mailing specifications with your mail house if we are not handling your mailing. We can only provide mailing services for products that we print for you.

For more detailed information on all aspects of your direct mail project, please click on the links below:

  • Flat Addressing Standards
  • Postal Compliance (Move Update Requirements)
  • Mailing Sizes
  • Mailing Classifications
  • First Class Mail
  • Standard Mail
  • Postage
  • Setup & Spoilage
  • Coating Warning
  • Using Our Indici
  • Flat Addressing Standards

    Be sure to review the USPS guidelines for mailing commercial flat-size mail.

    Postal Compliance (Move Update Requirements)

    The USPS requires that all mail lists meet the Move Update Requirements. In order for a mail list to be considered compliant with the USPS Move Update Requirement, the addresses need to have been updated within the last 95 days. We've simplified this process by offering two options below.  If you'd like to view the requirements straight from the USPS click here.
    1st option – We can automatically add “or current resident” to the recipient line. This step automatically meets the USPS requirements and requires no further documentation. (Be aware that when choosing this option your mail will be sent to the address instead of the addressee. If personal information is being sent, this might not be the best choice.)

    2nd option - For a nominal fee, we offer the service to match the addresses in your list against the USPS list of registered moves (NCOALink® Processing). We will make any necessary changes so that your list meets the USPS requirements and will provide you with the corrected mail list. In order for you to use this service, the USPS requires us to file an NCOA Processing Acknowledgement Form (PAF) for your company. You simply have to sign the online form.

    Mailing Sizes

    The amount you pay for postage will be decided by several factors. One of the main factors is the size of your mail piece. Most mail pieces fall into three sizes, they are:

    Card Mailers

    Postcard Size

    Minimum Size 3.5" x 5"
    Maximum Size 4.25" x 6"

    Letter Size

    Minimum Size 3.5" x 5"
    Maximum Size 6.125" x 11.5"

    Flat Size

    Minimum Size 6.125" x 11.5"
    Maximum Size 12" x 15"

    Self Mailers

    Letter Size

    Minimum Size 3.5" x 5"
    Maximum Size 6" x 10.5"

    Flat Size

    Minimum Size 6" x 10.5"
    Maximum Size 12" x 15"

    It is important to note that a card mailer can be mailed at all three sizes, however only a card that is 4.25 x 6 or smaller can be mailed at the postcard rate. The smallest size that can mail is 3.5 x 5.

    Mailing Classifications

    There are two types of mailing classifications: First Class and Standard Mail.

    First Class View Map


    First-Class Mail is your best choice for time-sensitive mail. First-Class delivery is consistent throughout the year while Standard Mail can take considerably longer at peak mailing periods such as the holidays. First-Class Mail automatically includes the forwarding or return of mail if the recipient has moved. If you are sending something First Class, you can choose from the Postcard, Letter, or Flat Size and it will fall into one of the three rates listed below. All postcards mailed through us will be mailed at the First-Class Rate. All postage collected through us will be at the Automation Rate. If your mail piece fails to meet Automation Specifications, you will be charged additional postage.

    Automation Rates

    • The most economical way of mailing
    • Must meet the automation requirements of the USPS.  These can be found on the USPS website.
    • There is a minimum quantity of 500 if mailing First Class with Liberty Press
    Presorted Rates - Non-Automation

    • There is a minimum quantity of 500 if mailing First Class with Liberty Press
    • Fall into this category when automation requirements are not met
    Full Rates

    • Full Postal Rates apply

    Standard Mail  View Map 

    U.S. Standard Mail, also known as Bulk Mail, offers lower postage rates but with longer delivery times. If Liberty Press is handling your mailing, you can estimate delivery times based on the standard delivery times found in the link above. Standard Mail can take considerably longer during peak mailing periods such as political and holiday seasons. Please note that standard mail is not forwarded if the resident has moved, but can still be delivered if using 'OR CURRENT RESIDENT' in the address block. All postcards mailed through Liberty Press will be mailed at the First-Class Rate. All postage collected through Liberty Press will be at the Automation Rate. If your mail piece fails to meet Automation Specifications, you will be charged additional fees.

    Automation Rates

    • Must meet the automation requirements of the USPS.  These can be found on the USPS website.
    • There is a minimum quantity of 200 if mailing Standard Class with Growll
    Full Rates

    • Full Postal Rates apply

    Postage

    When placing your mailing order with Liberty Press you will receive a Processing/Postage price. The postage portion of this price is based upon your piece receiving automation rates. If your piece does not meet USPS regulations to receive automation rates, additional postage will be required.  The postage portion of this price is also based upon the addresses that you supply being inside the United States. If the recipients of your mail piece are outside the United States, additional postage will be required.

    Set Up and Spoilage

    Every process, including mailing, requires some set up. During set up, there will be some spoilage. We require a minimum of 100 pieces for set up and spoilage. You will need to take this spoilage amount into account when you are determining the quantity of your print order. If you are placing a print order that is within 100 pieces of your mailing list we will make every effort to keep the spoilage to a minimum, however we cannot guarantee that your entire list will be mailed. We recommend that you order the next quantity higher to guarantee your mailing list is completed.

    Example # 1 – If you order 2500 post cards and use our mailing services to mail 2000, 2200 will be used to accomplish your mailing. 300 will be shipped to you.

    Example # 2  - if you order 5000 post cards and use our mailing service to mail 4950 we recommend that you increase your print order to 7500. If you do not, we will make every effort to keep the spoilage to a minimum, however we do not guarantee that your entire mail list will be mailed.

    Coating Warning

    Adding a coating to your job will enhance the appearance of your printed piece, however if you elect to have a coating applied to your job then you will need to leave an uncoated window if your piece mails. Some mail houses will not be able to apply your variable data (addresses) to your mail piece if you do not. They will have to apply your variable data with a label and it will affect the appearance of your job and cost you additional money. The size of the uncoated window will depend upon the equipment used by your mail house and the amount of address lines in your mailing list.

    If you are using Liberty Press to handle your mailing simply select any coating option you wish, we can apply an address to any coating, including UV. If Liberty Press is handling your printing, but not the mailing, we will determine the placement of the window based upon the design of your project. If it is not obvious where the window should be we will leave a 1.5" x 4" window 5/8" up from the bottom and 1/2" in from the right side.  It is the customer's responsibility to make sure their mail piece is compatible with their mail house's equipment and meets United States Postal Regulations concerning automation rates.

    Using Our Indicia

    Our indicia will not be included on any printed piece until it goes through the mailing facility. If you order a larger quantity than you plan on mailing, the balance will ship without indicia.
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